It starts long before the lesson does
The moment a lesson is scheduled, whether by the auto-planner or manually through the tutor chat, preparation begins, and preparation is serious work.
“People often underestimate how long it takes to properly prepare a lesson,” says Lisa. “We really do have to read up on a subject, look up practice questions, and so on. It’s not like we can just answer an hour’s worth of questions on any topic without preparation.”
In practice, that means summarising an entire chapter, building a PowerPoint, finding the right practice questions, and anticipating what this student, at this level, actually needs to know for their specific test. Anna puts the time investment into perspective: what a tutor can distil into an hour of preparation would take a student roughly six hours to do on their own.
Where AI helps and where humans take over
AI is part of the workflow. Tutors use it to handle large texts, get quick overviews of student questions, or generate challenging practice questions when StudyGo’s own content has been exhausted.
But the team is clear-eyed about its limits.
“AI gives you the answer, but not always in the right way,” says Anna. “It might provide a correct answer, but not in the format a teacher expects, or with the right keywords, or the right points for that specific exam.”
Stan, who leans on his background in applied psychology, puts it even more directly: “AI can hallucinate. I’ve seen a student submit a thesis with non-existent APA sources, all generated by ChatGPT. That’s when humans have to step in.”
Personalisation is more than a buzzword
Every lesson starts with a question: What do you actually need today?
A summary? Specific practice questions? A mock test before tomorrow’s exam? The answer shapes everything: the structure of the lesson, the pace, the examples used, even the language.
“You adapt to the level they’re actually at,” says Lannee. “Not the level they’re supposed to be at.”
With eight students in a group session, that’s a balancing act; one-on-one, it’s a conversation. Either way, it’s a skill AI doesn’t have, which is the ability to read a student, sense where they’re stuck, and meet them there.
What AI still can’t replicate
Ask any tutor what they offer that AI doesn’t, and the answers come quickly.
“When I tell a student ‘I get it! French grammar makes no sense’ that actually helps them relax,” says Stan. “An AI can’t really do that.”
Anna adds: “Students sometimes assume we’re AI. They push for answers within a minute. But slowing down, taking time to think, giving a real explanation – that’s part of the value.”
There’s also something deeper at play. Tutors have recently sat in the same exams their students are preparing for. They know how teachers phrase questions, what gets marked and what doesn’t, where the tricky parts are. That institutional knowledge, recent, specific, human, is something no model has yet.
And then there’s the connection, students come back to the same tutors, and they know each other. They feel safe enough to ask the question they were too embarrassed to ask in class.
“That sense of belonging”, as Anna puts it, “is something AI simply cannot create.”
A realistic view of what “good” looks like
Lannee describes the qualities that make a great tutor: adaptive, flexible, curious, tech-savvy, creative. Someone who can pick up an unfamiliar topic, prepare it properly, and deliver it in a way that actually lands.
“Quality sessions,” she says, “come from tutors who genuinely care about the subject, about the student, and about getting it right.”
That care shows up in small ways: a tutor who stays patient when a student doesn’t understand, one who looks up the answer when they’re not sure rather than guessing, one who remembers that on the other side of the screen is a kid who’s stressed about their exam tomorrow.
What this means for students
Every lesson a student opens on StudyGo has been planned, prepared, and delivered by a person who took the time to understand what that student needs.
AI helps tutors move faster, handle more, and reach more students. But the judgment, the empathy, and the responsibility for what actually happens in that lesson always stay human.
It starts with the prompt and the person behind it
Ask anyone on our team what the biggest misconception about their job is, and the answer is surprisingly consistent: people think AI does the work. Well…it doesn’t.
“There’s a big part of human work behind it,” says Lotte, who creates history content for secondary education. “AI makes us faster, but quality is everything. I’m constantly sculpting the prompt; it’s much more like shaping something than generating it.”
That idea, sculpting rather than generating, captures how the team works with AI.
Prompts are carefully designed frameworks that include:
- The student’s level
- Learning objectives
- Required prior knowledge
- Cognitive load and scaffolding
- Question types and structure
- Alignment with specific school curricula
Verine, who works across content generation for StudyGo and Squla, agrees. “The quality of what AI produces depends entirely on what you put in. If your prompt is rooted in expertise, with clear boundaries and good examples, you get something valuable back. If not, you don’t.”
AI, in that sense, doesn’t replace expertise; it depends on it.
The real work happens before and after AI
AI speeds up content creation, but it doesn’t remove the need for careful thinking or careful checking.
“It definitely boosts our capacity,” says Verine. “But everything still needs to be checked.”
And it is: every piece of content that ends up on the platform is reviewed by at least two people before it reaches a student.
Renske explains: “We analyse the output, identify what’s off, and refine from there. It’s a constant process of iteration.”
That process is especially important in subjects like math and physics, where accuracy is critical.
“With more complex or number-based content, you can’t rely on it blindly,” Verine adds. “It can hallucinate, so we still do a lot manually.”
What doesn’t work and why that matters
The team is open about failure. In fact, a large part of the process is trying things that don’t work.
“A lot of what we generate isn’t usable,” says Judith.
Some outputs lack creativity. Others lack accuracy. And sometimes, things just go completely off track.
“I once tried to generate economics questions and got restaurant recommendations for Amsterdam,” Renske recalls.
Even AI audio experiments have produced unexpected results, from strange filler sounds to completely unusable recordings.
These moments aren’t just funny: they’re a reminder that AI still needs human judgement and why every piece of content is carefully reviewed.
AI is changing how we think about learning
One of the most promising AI use cases in education is personalised learning.
“We think much more about scaffolding, cognitive load, and how to check real understanding,” says Renske.
AI makes it easier to experiment and refine how content supports learning.
One example is the AI tutor, which guides students through questions instead of giving direct answers.
“Students have to explain their reasoning,” says Verine. “It creates a more active learning process.”
This shift moves learning away from memorisation and toward deeper understanding.
What AI cannot replace in education
For all its potential, the team is clear about one thing: AI is a tool, not a replacement.
“The teacher-student relationship and social interaction are irreplaceable,” says Lotte.
Judith agrees: “Students need a personal connection. That sense of belonging that AI can’t create.”
There are also broader considerations around ethics, bias, and sustainability.
AI can sometimes agree too easily with users instead of challenging them, while real learning often requires critical thinking and feedback. This is why responsible AI use in education remains essential.
A realistic view of AI in EdTech
Many people assume EdTech teams are fully embracing AI without hesitation.
In reality, the perspective is more balanced.
“I was really sceptical at the start,” Lotte admits. “I still am, in some ways. But AI can know things that no single person can know. Used carefully, it’s a genuine boost, a brainstorming partner, a way to move faster without cutting corners.”
Judith raises the sustainability question directly: “My 2020 self would have serious concerns about how much energy AI consumes. That’s something I think about, and something our industry needs to take seriously.”
But always with clear boundaries.
What this means for students
Over 1 million students use Futurewhiz platforms every year. Every question they answer, every piece of content they interact with, has been shaped and scrutinised by people like Lotte, Verine, Renske, and Judith.
AI has made them faster. It has deepened their understanding of how children learn. It has occasionally recommended restaurants when asked about economics.
But the judgment, the care, and the responsibility for what ends up in front of a child? That remains entirely human at Futurewhiz.
Because learning means growth, and growth takes people who care.
“I liked math the most in high school, and I believe my career grew out of that,” she shares. Studying Business Analytics, she found herself in a male-dominated field but never let that deter her. Now, working at Futurewhiz, she helps shape the future of education through data. “What excites me the most about working here, is the combination of education and children. Also the fun learning of Squla is really important for me, because I believe that learning should be fun and not something that kids are forced into. The best learning happens when children are motivated by their own interest, not because parents or teachers tell them to do so.”
Her advice to young girls considering tech? “Do what you like! Don’t let others’ opinions block you.” Despite being dyslexic and discouraged from pursuing Gymnasium, she did it anyway—and succeeded. She encourages others to focus on their own path and not let external barriers define what’s possible. Also, she believes that being one of the few women in your field is a unique strength—an opportunity to stand out and bring fresh perspectives.
Her journey is proof that women in tech can grow and lead—without having to choose between career and family. “When I just came back from my first maternity leave, I got a promotion to team lead. That’s a great example that pregnancy doesn’t stop opportunities here.” At Futurewhiz, 55% of the leadership positions are held by women, showing that leadership and career growth are not limited by gender.
But what about female leadership? “I don’t see female leadership as being different from male leadership. I believe everyone has their own style.” She believes that leadership styles may differ from person to person and these differences are not necessarily tied to gender. At the end of the day, good leadership is about skills, vision, and empathy—qualities that are not defined by being male or female.
In the next ten years, she hopes for one major change: “Equality in the workplace begins at home. When men and women share parenting responsibilities equally, we create a foundation for true career opportunities for women. I also hope for a future where gender no longer influences any decisions, whether in education, careers, or personal lives.”
When she first considered a career in tech, she hesitated. Could she make it at a technical university? Luckily, encouragement from her teachers and peers gave her the push she needed. “They told me, ‘You’re good at math and physics. You can definitely do this.'” And they were right.
Now a Python developer at Squla, she thrives on curiosity and innovation. “What excites me about tech is its constant evolution. There’s always something new to learn, experiment with, and create. You might start with an idea, try it out in a test environment, and end up inventing something amazing. Seeing the impossible turn into reality is incredibly inspiring.”
What also shaped her path were the women who came before her. “At the beginning of my career, I met two amazing women who had impressive careers. They inspired me, supported me, and helped me believe in myself.” Seeing women in leadership made a lasting impact: “When I walked into interviews and only saw men, I questioned if I’d ever have a chance to lead, although when I saw women in those roles, I felt reassured and more relaxed, I knew I could get there too.”
Working at Futurewhiz has only reinforced that belief. “I see a lot of interesting women that inspire me. Here, I can explore different career paths without barriers. Plus, the company actively supports learning and growth through for example conferences, where you can meet talented and knowledgeable professionals, gain insights from them and explore new technologies.”
To young girls considering tech, her message is clear: “Don’t be afraid. There will always be different opinions, but you’ll find people who support you. If it is something that you really like, you should try it, then you will always have success!”
Looking ahead, she envisions a more inclusive tech industry. “More women in leadership positions and more diversity in the tech world. Different perspectives bring advantages, innovation and success.”
Liuba’s journey proves that with encouragement, resilience, and the right role models, the future of tech can be for everyone.
A Natural Shift into Tech
I never really thought of myself as a “woman in tech” – I was simply drawn to the field because of its impact. The world is undeniably moving toward digital transformation, and I love being part of that shift. What excites me the most is working on solutions that children can use responsibly. Being in edtech allows me to contribute to something meaningful – helping shape the future of learning through technology.
Growth and Opportunity at Futurewhiz
One of the things I appreciate most about Futurewhiz is the sense of equality – it never feels like I have fewer responsibilities just because I’m a woman in tech. Everyone has access to opportunities, and that’s how it should be. There’s a culture of support, and it’s encouraging to see that leadership at Futurewhiz actively fosters an environment where everyone can thrive.
The Importance of Representation in Leadership
Tech is often seen as a male-dominated world, but Futurewhiz is proving that change is possible. As Elise and Ellen have mentioned, there are many women in leadership positions here, which is inspiring to see. I hope that by being in this role, young girls can look at me and realise that tech is not just for men – if they have an interest in it, they absolutely belong here. Representation is powerful, and the more women step into these roles, the more the industry evolves.
Advice for Young Girls Interested in Tech
The best advice I can give is simple: stay curious, seek opportunities to learn, and find people who inspire you. Tech is a field full of possibilities, and there is space for everyone. If you’re passionate about it, go for it – don’t let stereotypes dictate where you belong.
The Future of Women in Tech
In the next 10 years, I hope that it becomes completely normal for women and girls to work in tech—no more questioning or justifying why they’re here. It should be second nature for companies to see women as equal contributors in the tech world. The industry is evolving, and I’m hopeful that we’re moving toward a future where diversity is the standard, not the exception.
The journey toward equality in tech is ongoing, but with more visibility, representation, and opportunities, we can create an industry where everyone truly belongs.
“I didn’t consciously choose a career in tech—I just rolled into it,” says Renske. With a background in psychology, she started in test development for children and youth, and gradually moved into tech through educational publishing. When Futurewhiz decided to start an AI Team, she decided to join. “I’ve always been interested in learning, and when I saw how AI was reshaping education, I knew I had to keep up. If you resist change, you fall behind. The key is figuring out how to make it work for you.”
Working in AI excites her because it’s new and ever-evolving. “It’s like inventing the wheel every day, and I love that challenge.” As she moved into leadership, she found that Futurewhiz strongly supports employees—regardless of gender. “There’s a personal learning budget, training, and mentoring. If you show ambition, the company helps you grow.”
Yet, stepping into leadership wasn’t easy. “I don’t always see myself as a leader. I feel like men are more socialized into that role, while as a woman, you often have to fight harder to prove yourself—especially in a male-dominated field like tech.” She recalls moments in meetings where she was the only woman in the room. “Sometimes, when I feel unheard, I wonder—would it be different if I were a man?”
Still, she embraces her own leadership style. “I try to see my so-called ‘feminine’ traits as strengths. Yes, I get emotionally affected by things. Some see that as a weakness, but it actually means I care deeply about my team and the work we do.”
Her advice to young girls considering tech? “Don’t make yourself smaller. You don’t need a certain testosterone level to code. These jobs have nothing to do with your gender.”
Looking ahead, she hopes to see more women at the top. “Women in power are still criticised for showing emotion, while men like Musk or Trump are highly emotional but never called out for it. This perspective needs to change. The world needs to understand that the differences among men and women are actually greater than the differences between men and women.”
Rashmi’s journey into the tech world began by chance. As a child, she was fascinated by gadgets and games, always curious about how characters moved on screen. That early spark turned into a passion for problem-solving and automation, leading her to pursue an MSc in Theoretical Computer Science.
Today, as a Tech Lead at Futurewhiz, Rashmi is making an impact via Squla, an online learning platform for primary school children. “Technology can and should change learning in meaningful ways. Learning is everything—it opens doors, provides choices, and shapes who we are.” She takes pride in contributing to a platform that empowers children with knowledge and opportunities, knowing that education is the foundation for a better future.
Her experience at Futurewhiz has been one of growth and empowerment. “I appreciate the inclusivity, which gives different perspectives and makes sure everyone is valued, heard and respected. Futurewhiz has a lot of programmes – like the leadership training and mentorship program with the CEO. In general it is a supportive culture that has empowered me to build confidence and enhance my technical skills. In addition, I have the opportunity to work with a lot of smart people and take on new challenges. I feel like I’m valued and heard here for what I am.”
For Rashmi, female leadership in tech is about representation. “Seeing women in leadership roles proves that we belong in every space. Something as small as chromosomes should not hold anyone back from what they believe they can do”. She leads by example, ensuring young girls know that their voices and skills matter. “Whether through mentorship, equal opportunities, or simply being confident in myself—it doesn’t matter how. Lead by example, always.”
Her advice to young girls hesitant about entering tech? “Be brave and take the leap. It’s okay to feel uncertain, but don’t let doubt hold you back. The tech world needs different perspectives, and everybody belongs in this space. Or, as my mathematics teacher used to say: ‘The world is your oyster’”.
Looking ahead, Rashmi envisions a tech industry where women are not just present but thriving. “I wish for a world where a girl in tech never has to wonder if she belongs,” and with leaders like Rashmi paving the way, that future feels closer than ever.
Finding My Passion In Tech
Like many young students, I wanted to align my career with my strengths. Initially, that led me toward mechanical engineering. However, as I progressed, my curiosity for development grew, and I gradually transitioned into software development. It wasn’t until the final years of my master’s degree that I realised just how passionate I was about coding and problem-solving. That moment of clarity set me on a path that I continue to follow with excitement today.
Working in technology, especially in edtech, has been a very fulfilling experience. The ability to combine technical skills with a meaningful purpose—empowering learning through innovation—is what excites me every day. Seeing firsthand how technology can enhance education and provide equal opportunities to learners across the world is very inspiring
Growth and Opportunity at Futurewhiz
One of the things I appreciate most about working at Futurewhiz is the opportunity to take on new challenges. I’ve never felt any distinction between myself and my male colleagues, which creates an environment where I feel fully supported in my growth. Transparency is also a core value at Futurewhiz, especially when it comes to salaries. Knowing that there is no gender-based pay gap here reassures me that I am valued based on my skills and contributions.
The importance of Representation in Leadership
Female leadership in tech is incredibly important. At Futurewhiz, having a management team that represents all genders makes a difference—it builds trust and shows that there are people advocating for women in the industry. Seeing women in leadership roles is not just encouraging for those of us already in tech, but it also serves as an inspiration for the next generation of female professionals. Representation matters, and when young women see others who have paved the way, it becomes easier to envision their own success.
Advice for Young Girls Interested in Tech
If I could offer one piece of advice to young girls considering a career in technology, it would be this: Don’t be afraid to take up space. It’s easy to shrink back when faced with male-dominated environments, whether in the workplace or in education. But the truth is, women belong in every space where decisions are being made, where ideas are shaping the future, and where innovation is happening. If you have a passion for tech, pursue it boldly—your voice and contributions are needed.
The Future of Women in Tech
Looking ahead, I hope to see a world where women pursuing STEM careers is completely normalised. The idea that certain fields are “male-oriented” needs to become a thing of the past. More importantly, companies must actively ensure that women are represented in management and leadership roles. When leadership reflects diversity, it fosters a more inclusive and equitable workplace for everyone.
At the end of the day, progress in the tech industry is about breaking barriers and opening doors for those who come after us. I’m excited for a future where gender is no longer a defining factor in career choices, and where young girls can confidently say, “I belong here.”
Curiosity, Ethics, and a passion for tech!
For me, the journey into tech started with curiosity—how does technology shape the world around us? Beyond just functionality, I’ve always been fascinated by the ethical and legal aspects of technology, especially its intersection with privacy and human rights. During my master’s, I had the chance to dive deep into IT, and my internship focused on privacy in tech. This experience solidified my passion for responsible and ethical technology use, ensuring that innovation aligns with human rights and privacy considerations.
Growth Opportunity at Futurewhiz
Futurewhiz has been a great place for my personal and professional growth. The company actively supports not just career development but also social initiatives and environmentally responsible decisions. Work-life balance is valued, and having women in the management team is a strong reminder that it’s possible to combine a successful career with family life. The inclusive environment at Futurewhiz makes all the difference!
The Importance of Representation in Leadership
For me, female leadership in tech is about more than just gender—it’s about paving the way for diversity in all forms. Representation matters, and seeing women in leadership roles sends a powerful message: success in tech is achievable for everyone and I hope to inspire others by sharing my journey, and being able to lead by example. The more visible women in leadership become, the more young professionals will see a path forward for themselves.
Advice for Young Girls interested in Tech
You absolutely belong! Stay curious, seek out opportunities to learn, and don’t hesitate to ask questions. Find mentors who inspire you, and remember that even the experts were once beginners. The more diverse minds we bring into tech, the more innovative and inclusive our solutions will become.
The Future of Women in Tech; what does it hold?
In the next 10 years, I want to see more women in leadership roles, greater diversity across the industry, and a culture where different perspectives are truly valued. Visibility matters—when women are represented in tech, it changes the narrative. Looking at AI, for example, increasing diversity in the field can lead to less biased solutions and better outcomes for all. The future of tech should be shaped by a wide range of voices, and I’m excited to be part of that change.
